This privacy policy explains what information chicken-road-game.co.uk collects when you visit, how we use it, and the rights you have over it. We have kept it short and plain because our data practices are deliberately minimal: this is an informational guide, not a service that asks you to register, log in or hand over personal details. By using the site you agree to the practices described below.
Who we are
chicken-road-game.co.uk is an independent information guide to Chicken Road by InOut Games. We are not a casino or a gambling operator, and we do not take bets, hold funds or operate player accounts. We are the "data controller" for this website in the sense used by UK data protection law.
What we collect
We do not ask you for personal information. There is no account to create, no newsletter sign-up and no contact form that requires identifying details to browse the site. We do not knowingly collect any special-category or sensitive data.
What we do collect is standard, largely anonymous analytics about how the site is used, through Google Analytics 4 (GA4). This may include your approximate location (typically at country level), the pages you view, how you arrived at the site, how long you stay, and general technical information such as device type, browser and operating system. GA4 is configured to anonymise data and we use it only in aggregate — to understand which pages are useful and to improve them. We do not use it to identify you personally.
Cookies and analytics
GA4 may set cookies or use similar technologies to measure usage. Because we collect only anonymised, aggregate analytics and no personal or marketing data, the site does not display a cookie-consent banner. You remain in full control: you can block or delete cookies in your browser settings, use private/incognito browsing, or install Google's official browser add-on to opt out of Google Analytics entirely. Blocking these cookies will not affect your ability to read any page on the site.
How we use the information
We use anonymised analytics solely to operate and improve the site — to see which guides are read, spot pages that need work, and make the content more useful. We do not sell your data, we do not build advertising profiles, and we do not share your information with casinos or other third parties for marketing.
Third parties and links
Google processes the analytics data on our behalf; its handling is governed by Google's own privacy policy. Our site links to external casinos, some via affiliate links. Once you follow a link and leave our site, this policy no longer applies — those operators have their own privacy policies and data practices, which we encourage you to read.
Your rights
Under UK data protection law (UK GDPR and the Data Protection Act 2018) you have rights over your personal data, including the rights to access, correct, erase or restrict its use, and to object to certain processing. Because we collect only anonymised analytics and hold no personal accounts, in practice we hold little or nothing that can identify you individually; the most direct way to exercise control is through the browser and opt-out options above. If you have a question about your data, you may contact us, and you also have the right to complain to the UK's Information Commissioner's Office (ICO) at ico.org.uk.
Changes to this policy
We may update this policy from time to time to reflect changes in our practices or the law. Any revised version will be posted on this page, so please check back occasionally. This is a UK-facing site and our handling of data is intended to comply with applicable UK requirements.